Frequently asked questions

Everything you get

  • AI answers every call you send to it, and says it's an AI assistant up front
  • English and Spanish, switching automatically
  • Collects each caller's name, number and what they need
  • An email summary of every call
  • The transcript and summary of every call in your dashboard
  • Spam filtering: spam calls never count against your minutes
  • Month to month, no contract
  • Sign up, pay, and tell us about your business (about 5 minutes). We build your assistant and test it with you, and you're typically live within a few days.

Need something custom? Custom setup is a one-time fee, quoted before we start, and timing depends on the scope.

Who is Holo for?

Any business that takes calls. We started with the trades, so plumbing, HVAC, electrical, roofing, garage door and other trades get ready-made intake questions and on-call emergency alerts. Other businesses, such as dental and medical offices, law firms, salons, auto shops, real estate and insurance agencies, get a general intake: Holo takes the caller's name, number, reason for calling, how urgent it is and a good callback time, then sends you a summary.

How does it work?

We give you a new phone number that Holo answers. You simply forward your existing business number to it, and Holo picks up every call. You can turn forwarding off any time. Forwarding is set up with your phone carrier or phone system, and we'll help you with how.

How does setup work?

We give you a new phone number that Holo answers. You simply forward your existing business number to it, and Holo picks up every call. You can turn forwarding off any time. Sign up, pay, and tell us about your business (about 5 minutes). We set up your assistant for you: your business name, the intake questions for your type of business, the facts and prices you approve, and your on-call tech's phone number. Then we test it with you, and you're typically live within a few days.

How do on-call alerts work?

On-call alerts are built for the trades. When a caller describes an emergency, such as an active leak, no heat, sparking or a car trapped behind a garage door, Holo collects the key details and calls your on-call tech. The tech hears the job details, then can press 1 to accept or press 2 to hear them again. If no key is pressed, Holo repeats the details once and asks again. The call details are also emailed to you.

What does it cost?

Holo Answer is $199 per month with 1 Holo number and 500 minutes. Holo Heavy is $499 per month with 3 numbers and 2,000 minutes, for high call volume. We set up either plan for you. Founding offer: the first 50 customers get free setup and a 12-month price lock.

How many minutes are included?

Holo Answer includes 500 minutes a month, and extra minutes are $0.30 each. Holo Heavy includes 2,000 minutes, and extra minutes are $0.22 each. Extra numbers are $5/mo each. Spam calls never count toward your minutes. If you use more than about 500 minutes a month, Heavy usually costs less.

How fast can I be live?

Sign up, pay, and tell us about your business (about 5 minutes). We build your assistant and test it with you, and you're typically live within a few days.

What if I need something custom?

Need something custom? Custom setup is a one-time fee, quoted before we start, and timing depends on the scope. Custom means things like a large set of your own questions and answers, special call flows, several locations, or a long list of services. Standard setup (your business details, typically live within a few days) stays included in the plan price.

Is there a free trial?

No free trial, but Holo is month to month with no contract, and setup is free for the first 50 customers.

Do I keep my number?

Yes, you forward your existing line and can turn forwarding off any time.

Is it 24/7?

Holo answers whenever your calls are sent to it.

How will I get alerts?

You get an email summary of every call. For the trades, emergencies also ring your on-call person within 60 seconds.

Do callers know it's AI? Are calls recorded?

Calls are answered by an AI assistant that says so up front, and calls may be recorded. You can read the transcript and summary of every call in your dashboard.

Does it work with my phone system or tools?

Works with any phone system that can forward calls. Calendar and CRM integrations are not available yet.

Can I cancel anytime?

Yes. Holo is month to month. Cancel anytime and your service runs until the end of the billing period you've already paid for.

Does it speak Spanish?

Yes. Holo starts in English and switches to Spanish automatically when the caller speaks Spanish. It switches back if they go back to English. Your summaries stay in English.

What about spam and robocalls?

Holo screens robocalls and silent calls and ends them politely. Spam minutes are not counted against your plan.

Will Holo make up prices or promises?

No. Holo only shares facts and prices you approve. For anything else it takes a message for your team.

What happens to my call data?

Call details, transcripts and summaries are stored so you can review them in your dashboard. We don't sell your data or your callers' data. See our Privacy Policy for details on how long we keep it and how to ask us to delete it.